About Us

Marketing

IBC

Tool Shows
The EuroLink participates in many nationwide shows, including IMTS and ISA. All graphics, video, and banner production for our booths are done in-house by our talented Marketing Department.

50-Free Flyers Program
Flyers are designed by our team and printed on-site using our state-of-the-art digital press.  These flyers contain pricing, product images, and technical information about the highlighted product. This program is available to all distributors and can be personalized with their contact information and pricing

 

Websites
Our websites are developed and maintained internally by our Marketing Department.  These sites include our latest product information, including educational literature and videos related to our quality products.  We post our latest company happenings and event information on our blog.

Emvertisements
The word “emVertisements” is a combination of the words email and advertisement. EMvertisements are exactly that, electronic mail advertising. These email campaigns provide informative and educational information as well as create brand awareness.

SCM Global Solutions Catalog

Product Catalogs
We have the capabilities to do the entire layout and design for our partners. We have the ability to print beautiful, full-bleed catalogs for our Partners, producing the highest quality booklets in the industry.

Catalogs Houses
We provide a layout and design for our catalog partners including Production Tool & Supply, Rutland, MSC, Grainger, McMaster Carr, US Shop Tools, Travers & Wholesale.

Trade Magazine Advertisements
We provide a layout and design for our partners including Cutting Tool Engineering, Tooling Production and Moldmaking Technology magazines.



Sales Force Training

EuroLink December Sales Meeting 2013

Partner Training
We have a strong belief in continuing education and know the value we add is in the knowledge we possess. We take advantage of most every opportunity to participate in product training in the field or at the factory.

Annual National Sales Meetings
The EuroLink employees & our manufactuers rep sales force meet to review the past and plan for the future. European & Asian
partners are always invited to help with technical product training.

Continuing Education
The EuroLink office staff attend conferences and schools throughout the year to learn new skills and update existing ones.


Communication

Mr Tool Link

Leads
From magazine reply cards, to tool show inquires, qualified leads are entered into a database then a printout is sent to the reps & distributor for follow-up. The follow up is then entered into the database and can be tracked by product, regional manager and date then printed for review.

Database
The EuroLink utilizes a customized database to thoroughly track and report on all business contacts and sales activity. We have compiled contact and marketing data from over 10,000 distributors, end-users and integrators.

Sales Reports
Sales reports are printed and distributed every month to our sales force. The 30 page detailed booklets show sales by partner, distributor, product and the territory they serve.